WRC SafariRally 2025 Media Coverage & Social Media Engagement Analysis

The 2025 edition of WRC Safari Rally was held this past weekend (March 20–23 2025) in Naivasha, Kenya. .

As expected, the event captured not just local but global attention, with the official hashtag, #WRCSafariRally2025 quickly became the rally’s digital pulse, trending across platforms like Twitter as fans and media outlets around the world shared their experiences.

At BrandMoran, we did an AI-powered analysis of the media coverage and mentions from fans across the web including on popular social media platforms like Twitter, Instagram and Tiktok.

Our aim of this social listening and digital media monitoring analysis was to uncover consumer insights, trends, and other relevant patterns.

Approach & Methodology

We used our very own BrandMoran tool to do gather data on the media coverage and social mentions on WRC Safari Rally

Specifically, we used our media intelligence tool to do a search on a broad query, that is, “WRC Safari Rally 2025”. This was to help us find the general mention trend of this event including from news outlets, blogs and forums.

We also used our X (twitter) hashtag tracker and report generator to search for all the popular mentions matching this broad query. We also did a search for popular posts with the official #WRCSafariRally2025 hashtag on Twitter, Tiktok and Instagram.

We then used our AI insights generator assistant tool on the platform to assist us with deriving insights from the mentions.

WRC SafariRally 2025 Media Coverage & Social Media Insights

The media covered the event from multiple angles including aspects like fan experiences, local pride, and the international significance of this event.

Media outlets like DirtFish provided detailed assessments of the rally event, while Red Bull Motorsports and FIA focused on official updates and insights. International agencies like Xinhua and Sputnik highlighted the broader geopolitical and tourism significance of the rally.

Local media outlets like The Standard and KBC emphasized more on national achievements.

For example, one article on Business Daily Africa dubbed the WRC Safari Rally Kenya’s Biggest Business Pitch to the World in 2025.

There was also fan-centric content on sites like Capital FM and MPASHO.

Local media also covered announcements on sponsorship deals for the event from brands like KPLC, KCB, Finsco Africa, Kenya Breweries Limited (KBL), White Cap (EABL brand), KenGen & Radio Africa, to mention but a few.

Hashtags Used Along with the #WRCSafariRally2025

Generally speaking, the rally showcased Kenya’s landscapes, including Hell’s Gate National Park and Naivasha. Fans enjoyed the mix of adventure, particularly the high-speed racing experience.

The most popular hashtags used by users across the social media platforms were:

• #WRCSafariRally2025

• #WRC

• #SafariRallyKenya

• #WRCSafariRally2025

• #WRCSafarirally

• #WRCSafariRallyKenya

• #WRC2025

• #SafariRally

• #severance

• #vasha

Fanfare & Hype on Social Media

The event created a buzz among enthusiasts from various niches including the local “Nganya” culture. Kenyan fans also proudly showcased their support with slogans like #RallyNiYetu (“Rally is Ours”).

Professional and amateur photographers captured and shared the conic moments on social media. These live updates and stage-by-stage coverage kept fans engaged.

Sponsorship & Branding 

There was a strong presence on social media from brands and the sponsors of the event.

CFAO Mobility, for example ran the #HiluxUnleashTheShujaa hashtag to tap into the buzz

Dormans Coffee leveraged the event to amplify their 75th-anniversary campaign on social media.

#WRCSafariRally2025 Hashtag Had 2.51M+ Impressions on X(Twitter)

From the 800 most popular posts we sampled on X, the hashtag garnered 2.51M actual Impressions with an estimated reach of 12.38 Million people.

Tiktok Had the Highest Engagement Metrics on the #WRCSafariRally2025 Hashtag

TikTok had the highest engagement metrics for the #WRCSafariRally2025 hashtag, with a significant number of users interacting through video content, challenges, and reactions.

The hashtag had an average of 609.63 likes per post, 13.87K impressions pers post, 11.09 comments per post, 19.58 bookmarks per post and 43.16 shares per post on Tiktok.

This was relatively high compared to X(Twitter) where the hashtag had 3.14K Impressions Per Post, 33.12 Likes Per Post, 10.43 Reposts Per Post, 0.56, Quotes Per Post, 1.25 Replies Per Post, 1.39 and Bookmarks Per Post

On Instagram the hashtag had 84.95 likes per post and 1.68 likes per post

The platform’s viral nature and video-centric format drove more likes, shares, and comments compared to Instagram and Twitter, making it the dominant platform for the rally-related discussions.

Conclusion

In a nutshell, the WRC SafariRally 2025 attracted millions of viewers in Kenya and around the world. This was well captured by the social media buzz around the event including media coverage, TikTok highlights, Instagram reels, and fanfare on platforms like X. This year’s edition delivered drama, competition, and national pride which solidified its reputation as one of the toughest and most exciting rallies in the WRC calendar.