International Women’s Day 2021 #ChoosetoChallenge Campaign Engagement in Kenya

8th March 2021, marked the International Women Day 2021, a day to celebrate women achievements. This year’s International Women’s Day (IWD) campaign theme was choose to challenge, hashtag; #ChoosetoChallenge. According to the IWD website, a challenged world is an alert world and from challenge comes change. So, let’s all choose to challenge. A way to help forge a gender equal world is by celebrating women’s achievement, raising awareness against bias and taking action for equality.

At Brand Moran, we tracked the brand mentions of the IWD 2021 from 6th March to 9th March 2021. Our goal was to look at the engagement levels of the IWD campaign in Kenya using our social listening and digital monitoring tool.

The keywords that we tracked were:

International Women’s Day
#InternationalWomensDay
#InternationalWomensDay
Women’s Day

Overview Statistics of International Women’s Day 2021 in Kenya

Mentions

There were over 7.65k mentions on International Women’s Day on Twitter.
There were over 20 web mentions articles and news on International Women’s Day

Twitter Trends

On Twitter the trending topics on International Women’s Day were:

Women in Leadership
#InternationalWomen’sDay
International Women’s Day
#DaughtersOfKenya

Google Search Trends

The trending Google searches in Kenya around International Women’s Day were:

Happy Women’s Day!
Women’s Day quotes
Happy Women’s Day 2021 quotes
Happy International Women’s Day
Women’s Day 2021
WOMEN’s DAY message
International Women’s Day 2021 quotes
Women’s Day 2021 wishes
Happy #WomensDay! 2021 wishes
International Women’s Day

About Brand Moran

Brand Moran (https://www.brandmoran.com/) is a software company creating some lovely tools tailored for the modern PR, marketing, and communications professionals in Kenya. We have a Social Listening and Media Monitoring Tool that will streamline your PR and Marketing efforts. Our software has a full suite of features crafted to help you stay on top of your brand presence on social platforms and the news in Kenya. You will get access to a plethora of features:

Manage your brand reputation online through digital Media Monitoring & Social media listening.
Get real-time SMS alerts on trending mentions; react faster in crisis management
Find who is talking about your brand and build relationships
Monitor your Social Media Platforms
Perform Sentiment Analysis
Tap into data on Trending Topics & Conversations in Kenya
Track what your competitors are doing